The practice of public relations

Author(s)

Bibliographic Information

The practice of public relations

Fraser P. Seitel ; foreword by David Rockefeller

Pearson Education, Prentice Hall, c2007, 2004, 2001

10th ed.

Available at  / 1 libraries

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Note

Includes bibliographical references and index

"Pearson International edition"--on cover

Description and Table of Contents

Description

For courses in Introduction to Public Relations and Public Relations Practice, offered by Departments of Communication Studies, Journalism or Marketing. The Practice of Public Relations leads the reader through the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and, most importantly, how to implement actual PR practice. Long admired as the "practitioners" Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader through the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and, most importantly, how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.

Table of Contents

Part 1 EVOLUTION Chap. 1 What is Public Relations? Chapt. 2 The Growth of Public Relations. Part 2 PREPARATION/PROCESS Chap. 3 Communication Chap. 4 Public Opinion Chap. 5 Management Chap. 6 Ethics Chap. 7 The Law Chap. 8 Research Part 3 THE PUBLICS Chap. 9 Print Media Relations Chap. 10 Electronic Media Relations Chap. 11 Employee Relations Chap. 12 Multicultural Community Relations Chap. 13 Government Relations Chap. 14 Consumer Relations Chap. 15 International Relations Part 4 IMPLEMENTATION Chap. 16 Public Relations Writing Chap. 17 Public Relations and the Internet Chap. 18 Integrated Marketing Communications Chap. 19 Crisis Management

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Details

  • NCID
    BA82872717
  • ISBN
    • 9780132038621
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Upper Saddle River ; N.J.
  • Pages/Volumes
    xxix, 442 p.
  • Size
    26 cm
  • Subject Headings
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