Authenticity : what consumers really want

Author(s)

• Gilmore, James H.
• Pine, B. Joseph

Bibliographic Information

Authenticity : what consumers really want

James H. Gilmore, B. Joseph Pine II

Harvard Business School Press, c2007

• : hardcover

Details

• NCID: BA83335258
• ISBN:
  • 9781591391456
• LCCN: 2007017287
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xiii, 299 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.15
  • DC22 : 658.8/343
• Subject Headings:
  • LCSH : Product management
  • LCSH : Consumer behavior
  • LCSH : Consumers' preferences