Strategic brand management : building, measuring, and managing brand equity

Author(s)

• Keller, Kevin Lane

Bibliographic Information

Strategic brand management : building, measuring, and managing brand equity

Kevin Lane Keller

Pearson/Prentice Hall, c2008

3rd ed

Note

Includes bibliographical references and index

Details

• NCID: BA83487540
• ISBN:
  • 9780131888593
• LCCN: 2007003552
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxi, 692 p.
• Size: 26 cm
• Classification:
  • LCC : HD69.B7
  • DC22 : 658.8/27
• Subject Headings:
  • LCSH : Brand name products -- Management