Succeeding like success : the affluent consumers of Asia
Author(s)
Bibliographic Information
Succeeding like success : the affluent consumers of Asia
John Wiley & Sons (Asia), 2007
- : pbk.
Available at 6 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
-
National Graduate Institute for Policy Studies Library (GRIPS Library)
: pbk.675.2||W8501139250
-
Library, Institute of Developing Economies, Japan External Trade Organization図
: pbk.AA||339.2||S415995129
Note
Includes bibliographical references (p. 171-173) and index
Description and Table of Contents
Description
Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described
Table of Contents
Foreword. Acknowledgment. Chapter 1: Pathways to Affluence in Asia. Chapter 2: Japan's Affluent Consumers. Chapter 3: China's Affluent Consumers. Chapter 4: India's Affluent Consumers. Chapter 5: Australia's Affluent Consumers. Chapter 6: Affluent Consumers of Korea, Taiwan and Hong Kong. Chapter 7: Affluent Consumers of Southeast Asia: Singapore, Malaysia, Thailand, Indonesia and Th e Philippines. Chapter 8: Asia's Affluent Consumers-Succeeding Like Success. Endnotes. Index.
by "Nielsen BookData"