New perspectives in rural & agricultural marketing
著者
書誌事項
New perspectives in rural & agricultural marketing
（Jaico books, J-1187）
Jaico Pub. House, 2004
2nd ed., rev. & updated
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注記
"Jaico student edition" appears on cover
Description based on "7th jaico impression", 2007
Includes Case Studies
内容説明・目次
内容説明
This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance.
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