Combined proceedings : Marketing education and the real world and Dynamic marketing in a changing world

著者

• American Marketing Association
• Becker, Boris W.
• Becker, Helmut

書誌事項

Combined proceedings : Marketing education and the real world and Dynamic marketing in a changing world

edited by Boris W. Becker and Helmut Becker

（Series / American Marketing Association, no. 34）

American Marketing Association, c1973

タイトル別名

Dynamic marketing in a changing world ; Marketing education and the real world

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA8413865X
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: xxv, 566 p.
• 大きさ: 28 cm
• 分類:
  • DC : 658.8062
• 件名:
  • LCSH : Marketing -- Congresses
• 親書誌ID:
  • BA11802460