Combined proceedings : Marketing education and the real world and Dynamic marketing in a changing world

Author(s)

• American Marketing Association
• Becker, Boris W.
• Becker, Helmut

Bibliographic Information

Combined proceedings : Marketing education and the real world and Dynamic marketing in a changing world

edited by Boris W. Becker and Helmut Becker

（Series / American Marketing Association, no. 34）

American Marketing Association, c1973

Other Title

Dynamic marketing in a changing world ; Marketing education and the real world

Note

Includes bibliographical references and index

• NCID: BA8413865X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xxv, 566 p.
• Size: 28 cm
• Classification:
  • DC : 658.8062
• Subject Headings:
  • LCSH : Marketing -- Congresses
• Parent Bibliography ID:
  • BA11802460