Combined proceedings : Marketing education and the real world and Dynamic marketing in a changing world

Bibliographic Information

Combined proceedings : Marketing education and the real world and Dynamic marketing in a changing world

edited by Boris W. Becker and Helmut Becker

(Series / American Marketing Association, no. 34)

American Marketing Association, c1973

Other Title

Dynamic marketing in a changing world ; Marketing education and the real world

Available at  / 3 libraries

Search this Book/Journal

Note

Includes bibliographical references and index

Related Books: 1-1 of 1

  • Series

    American Marketing Association

    American Marketing Association

Details

  • NCID
    BA8413865X
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Chicago
  • Pages/Volumes
    xxv, 566 p.
  • Size
    28 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
Page Top