International marketing in the network economy : a knowledge-based approach
Author(s)
Bibliographic Information
International marketing in the network economy : a knowledge-based approach
Palgrave Macmillan, 2007
Available at / 13 libraries
-
No Libraries matched.
- Remove all filters.
Note
Includes bibliographical references and index
HTTP:URL=http://www.loc.gov/catdir/enhancements/fy0727/2007023305-b.html Information=Contributor biographical information
HTTP:URL=http://www.loc.gov/catdir/enhancements/fy0727/2007023305-d.html Information=Publisher description
HTTP:URL=http://www.loc.gov/catdir/enhancements/fy0727/2007023305-t.html Information=Table of contents only
Description and Table of Contents
Description
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
Table of Contents
- Foreword
- Ikujiro Nonaka Preface Introduction Aims of the Book and Research Questions Theoretical Framework: The Knowledge-Based View of the Firm Knowledge-Based Management and Organizational Learning in Marketing The Case Studies Knowledge-Based Marketing: Results and Conclusion Afterword
- Charles M. Savage Appendix: Research Methodology and Empirical Research
by "Nielsen BookData"
