Strategic retail management : text and international cases

Author(s)

• Zentes, Joachim
• Morschett, Dirk
• Schramm-Klein, Hanna

Bibliographic Information

Strategic retail management : text and international cases

Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

Gabler, 2007

Note

Bibliography: p. 337-361

Description and Table of Contents

Table of Contents

Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement

by "Nielsen BookData"

Details

• NCID: BA8420616X
• ISBN:
  • 9783834902870
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Wiesbaden
• Pages/Volumes: viii, 366 p.
• Size: 24 cm
• Classification:
  • SG : 650