The search for certainty in advertising : Advertising Conference, May 14, 1959

著者

• University of Michigan. Bureau of Business Research
• Gooch, Donald B.

書誌事項

The search for certainty in advertising : Advertising Conference, May 14, 1959

Donald B. Gooch, editor

（Michigan advertising papers, no. 3）

Bureau of Business Research, School of Business Administration, University of Michigan, c1960

詳細情報

• NII書誌ID(NCID): BA84231291
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: 99 p.
• 大きさ: 23 cm
• 件名:
  • LCSH : Advertising -- Research
  • LCSH : Decision making
• 親書誌ID:
  • BA84231950