Marketing for e-business in Australia
著者
書誌事項
Marketing for e-business in Australia
Prentice Hall, an imprint of Pearson Education Australia, 2001
- : pbk
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注記
Includes index
Summary: Defining the marketing process for normal business, this text extends the basics to incorporate the pressing issues pertaining to e-Business. It uses non-technical and practical language to explain e-Business marketing with an Australian focus
