Global diversity : winning customers and engaging employees within world markets

著者

書誌事項

Global diversity : winning customers and engaging employees within world markets

Ernest Gundling and Anita Zanchettin, editors, with Aperian Global

Nicholas Brealey International, 2007

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注記

Bibliography: p. 313-314

Includes index

内容説明・目次

内容説明

Managing global business requires that leaders and managers fully understand the differences that exist within countries as well as between then. To succeed in China, knowledge of the local culture is essential. But what culture? The most successful business strategies rely on embracing the depth and breadth of diversity in local customers, employees and suppliers.

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