The impact of theory on representations of the consumer and the marketing organisation

Author(s)

• Maclaran, Pauline
• Saren, Michael
• Tadajewski, Mark

Bibliographic Information

The impact of theory on representations of the consumer and the marketing organisation

edited by Pauline Maclaran, Michael Saren and Mark Tadajewski

（SAGE library of marketing, . Marketing theory ; v. 3）

Sage, 2008

Note

Includes bibliographical references

ISBN for subseries: 9781847870001

Details

• NCID: BA84448497
• LCCN: 2007927665
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: vi, 425 p.
• Size: 25 cm
• Parent Bibliography ID:
  • BA8005120X