Creating a strategic marketing plan for your company : leading CMOs on articulating a vision, evaluating financial metrics, and ensuring brand success

著者

• Plump, Steven R.

書誌事項

Creating a strategic marketing plan for your company : leading CMOs on articulating a vision, evaluating financial metrics, and ensuring brand success

[Steven R. Plump ... et al.]

（Inside the minds）

Aspatore Books, 2006

• NII書誌ID(NCID): BA84457024
• ISBN:
  • 159622603X
• LCCN: 2006909252
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: [Boston, Mass.]
• ページ数/冊数: 123 p.
• 大きさ: 22 cm
• 分類:
  • LCC : HF5415.13
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Advertising -- Management
• 親書誌ID:
  • BA56071324