The marking enterprise : business success and societal embedding

書誌事項

The marking enterprise : business success and societal embedding

Jean-Claude Thoenig, Charles Waldman

Palgrave Macmillan, 2007

タイトル別名

Business success and social embedding

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注記

"INSEAD Business Press" -- T.p.

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内容説明・目次

内容説明

Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

目次

A Marking Self-Evaluation Grid: Is my Company a Good Marker? Back to Basics Marking: A First Cut Proactive Marking: The Royal Canin Way Reactive Marking: The Wal-Mart Way Essence of Markings The Right Mindset Spoiling the Marking Process Societal Embedding Building and Governing a Territory Organizing a Moral Community Who Gets What From Marking Executive Summary

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