Health promotion practice

著者

書誌事項

Health promotion practice

edited by Wendy Macdowall, Chris Bonell and Maggie Davies

（Understanding public health）

Open University Press, 2006

  • : pb

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including: Motivational interviewing Theatre Mass media Social marketing Community development Public policy Finally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.Series Editors: Rosalind Plowman and Nicki Thorogood.

目次

Overview of the book Part one: The groundwork Developing a programmatic approach to health promotion Needs assessment Reviewing the evidence base for health promotion planning Part two: Choosing approaches and methods Cognitive behavioural approaches to health promotion Motivational interviewing in health promotion Theatre in health promotion Peer education Mass media campaigns Media advocacy Social marketing Community development Developing healthy settings Healthy public policy Part three: Delivery and reflection Project planning and budgeting Evaluating health promotion Transfer and scale-up of health promotion interventions Glossary Index

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