Microsoft 2.0 : how Microsoft plans to stay relevant in the post-Gates era
著者
書誌事項
Microsoft 2.0 : how Microsoft plans to stay relevant in the post-Gates era
Wiley, c2008
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注記
Bibliography: p. [269]-273
Includes index
内容説明・目次
内容説明
Does Bill Gates's retirement consign Microsoft to the corporate retirement home as well? Mary Jo Foley doesn't think so. Her 25 years of Microsoft-watching provides a unique vantage point from which to speculate on how Microsoft might write its next chapter. Identifying signposts and interpreting clues she knows well, Foley offers a thought-provoking view of the software giant's post-Gates future. Don't be surprised to be surprised.
目次
Foreword: The Microsoft 2.0 World (According to Mini-Microsoft). Acknowledgments. Introduction: Microsoft 2.0: Welcome to the New (Post-Gatesian) Microsoft. 1 Microsoft 1.0: It Was All about Bill. 2 Microsoft 2.0: The Buzzwords. 3 Microsoft 2.0: The People. 4 Microsoft 2.0: Products on the Near-Term Radar Screen. 5 Microsoft 2.0: Big-Bet Products. 6 Microsoft 2.0: Tried and True Business Models. 7 Microsoft 2.0: Untried but Unavoidable Business Models. Conclusion: On to Microsoft 3.0. A Memos, Letters, and E-mails. B Annotated Reading List. Index.
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