International marketing strategy : analysis, development and implementation

Author(s)

• Doole, Isobel
• Lowe, Robin

Bibliographic Information

International marketing strategy : analysis, development and implementation

Isobel Doole, Robin Lowe

South-Western Cengage Learning, c2008

5th ed

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA86325330
• ISBN:
  • 9781844807635
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [London]
• Pages/Volumes: xxiv, 462 p.
• Size: 28 cm
• Classification:
  • LCC : HF1416
  • DC22 : 658.84
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies