Consumer behavior : how humans think, feel, and act in the marketplace

Author(s)

• Mittal, Banwari
• Holbrook, Morris B.

Bibliographic Information

Consumer behavior : how humans think, feel, and act in the marketplace

Banwari Mittal ; Morris B. Holbrook ... [et al.]

Open Mentis, c2008

1st ed., collectors' ed

Note

"Collectors' edition"--P. [4] of cover

"My CB book"--P. iii

Bibliography: p. E1-E17

Includes index

• NCID: BA8695682X
• ISBN:
  • 9780979133602
• LCCN: 2006939584
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cincinnati
• Pages/Volumes: xxvi, 709, [50] p.
• Size: 29 cm
• Classification:
  • LCC : HF5415.32
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing