Holbrook, Morris B.

ID:DA03611791

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  • Attitudes, brand loyalty, and perceived risk

    volume editor, Leon B. Kaplan ; contributors, Morris B. Holbrook, Meera J. Buck, Steven Hollander

    Sage 2015 Legends in consumer behavior . Jacob Jacoby / series editor, Jagdish N. Sheth ; v. 2 . The early years

    Available at 1 libraries

  • Scholarship and creativity

    volume editor, William L. Wilkie ; contributors, Phil Harris, Sidney J. Levy, Brian Wansink

    Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 15 . Inspirational applications ; pt. 2

    Available at 4 libraries

  • Marketing education

    volume editor, Herbert Jack Rotfeld ; contributors, James M. Hulbert, Arthur J. Kover, Robert N. Stinerock

    Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 14 . Inspirational applications ; pt. 1

    Available at 4 libraries

  • Marketing versus consumer research

    volume editor, Ronald Paul Hill ; contributors, Harold H. Kassarjian, Kent B. Monroe, John F. Sherry, Jr

    Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 13 . Macromarketing applications ; pt. 2

    Available at 4 libraries

  • Ethical concerns, social issues, and animal companions

    volume editor, Clifford J. Shultz, II ; contributors, Gene R. Laczniak, N. Craig Smith, Debra L. Stephens

    Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 12 . Macromarketing applications ; pt. 1

    Available at 4 libraries

  • Marketing applications : branding, communications, and strategy

    volume editor, Pierre Berthon ; contributors, Arjun Chaudhuri, Gita V. Johar, Randall Rothenberg

    Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 11

    Available at 4 libraries

  • Subjective personal introspection

    volume editor, Stephen J. Gould ; contributors, Russell Belk, Markus Wohlfeil, Arch G. Woodside

    Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 10 . Qualitative methods ; pt. 3

    Available at 4 libraries

  • Symbolic consumer behavior or consumption symbolism

    volume editor, Alan Bradshaw ; contributors, Marylouise Caldwell, John W. Schouten, Craig J. Thompson

    Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 9 . Qualitative methods ; pt. 2

    Available at 4 libraries

  • Interpretive approaches

    volume editor, John O'Schaughnessy ; contributors, Stephen Brown, John Deighton, David Glen Mick

    Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 8 . Qualitative methods ; pt. 1

    Available at 3 libraries

  • Quantitative methods : MDS, MDA, CCA, and beyond

    volume editor, William L. Moore ; contributors, Donna L. Hoffman, Donald R. Lehmann, Russell S. Winer

    Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 7

    Available at 4 libraries

  • Nostalgia and age-related preferences

    volume editor, Robert M. Schindler ; contributors, Susan L. Holak, Pauline Maclaran, Jonathan E. Schroeder

    Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 6

    Available at 4 libraries

  • Effects of personality, class, and expertise

    volume editor, Michela Addis ; contributors, Douglas Brownlie, Mark C. Gridley, Kathleen T. Lacher

    Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 5 . Esthetics and tastes ; pt. 2

    Available at 4 libraries

  • Art and entertainment

    volume editor, Finola Kerrigan ; contributors, Suman Basuroy ... [et al.]

    Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 4 . Esthetics and tastes ; pt. 1

    Available at 4 libraries

  • Emotions

    volume editor, Meryl P. Gardner ; contributors, Rajeev Batra, William J. Havlena, T.J. Olney

    Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 3

    Available at 4 libraries

  • "Radical" experiential views : the consumption experience and customer value

    volume editor, Elizabeth C. Hirschman ; contributors, Martina G. Gallarza, Raquel Sánchez-Fernández, Bernd H. Schmitt

    Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 2

    Available at 4 libraries

  • Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models

    volume editor, Joel Huber ; contributors, Mark I. Alpert, Barbara E. Kahn, James J. Kellaris

    Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 1

    Available at 4 libraries

  • Discipline and liberation in consumption

    volume editor, Craig J. Thompson ; contributors, Stephen Brown, Morris B. Holbrook, Rohit Varman

    Sage 2014 Legends in consumer behavior . Russell W. Belk / series editor, Jagdish N. Sheth ; v. 9

    Available at 8 libraries

  • Playing the changes on the jazz metaphor

    Morris B. Holbrook

    now Publishers c2008 Foundations and trends [R] in marketing 2:3-4

    Available at 1 libraries

  • Consumer behavior : how humans think, feel, and act in the marketplace

    Banwari Mittal ; Morris B. Holbrook ... [et al.]

    Open Mentis c2008 1st ed., collectors' ed

    Available at 1 libraries

  • Consumer value : a framework for analysis and research

    edited by Morris B. Holbrook

    Routledge 1999 Routledge interpretive marketing research series

    : hbk , : pbk

    Available at 40 libraries

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