The global brain : your roadmap for innovating faster and smarter in a networked world
著者
書誌事項
The global brain : your roadmap for innovating faster and smarter in a networked world
Wharton School Pub., 2007, c2008
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. 253-266) and index
内容説明・目次
内容説明
All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion. Further, it argues that managers cannot rely on anecdotal success stories they read about in the press to implement a network-centric innovation strategy. They need rigorous and analytical advice on what role their company should play in an innovation network, what capabilities they need to create, and how they need to prepare their organization for this significant shift in the innovation approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.
目次
Foreword xvii
Introduction 1
Part I From Firm-Centric to Network Centric Innovation 9
Chapter 1 The Power of Network-Centricity 11
Chapter 2 Understanding Network-Centric Innovation 29
Part II The Landscape of Network-Centric Innovation 49
Chapter 3 The Four Models of Network-Centric Innovation 51
Chapter 4 Innovation Networks: The Players and the Plays 67
Part III The Four Models of Network-Centric Innovation 83
Chapter 5 The Orchestra Model 85
Chapter 6 The Creative Bazaar Model 113
Chapter 7 The jam Central Model 139
Chapter 8 The MOD ("MODification") Station Model 157
Part IV Executing Network-Centric Innovation 175
Chapter 9 Deciding Where and How to Play 177
Chapter 10 Preparing the Organization 197
Part V Globalization and Network-Centric Innovation 217
Chapter 11 Globalizing Network-Centric Innovation: The Dragon and the Tiger 219
Chapter 12 Concluding Thoughts & Actions for "Monday" Morning 237
References 253
Index 267
「Nielsen BookData」 より