Mission and money : understanding the university
著者
書誌事項
Mission and money : understanding the university
Cambridge University Press, 2008
- : pbk
大学図書館所蔵 全9件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
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注記
Includes bibliographical references (p. 309-331) and index
内容説明・目次
内容説明
Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them. This book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy.
目次
- 1. An introduction to the higher education industry
- 2. The higher education business and the business of higher education - now and then
- 3. Is higher education becoming increasingly competitive?
- 4. The two-good framework: how and why schools are alike and different
- 5. Tuition, price discrimination, and financial aid
- 6. The place of donations in the higher education industry
- 7. Endowments: financing the mission
- 8. Generating revenue from research and patents
- 9. Other ways to generate revenue - wherever it may be found: lobbying, distance education, and the world market
- 10. Advertising, branding, and reputation
- 11. Are public and nonprofit schools 'businesslike'? Cost-consciousness and the choice between higher-cost and lower-cost faculty
- 12. Not quite an ivory tower: schools compete by collaboration
- 13. Intercollegiate athletics: money or mission
- 14. Mission or money: what do colleges want from their athletic coaches and presidents?
- 15. Concluding remarks: what are the public policy issues?
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