Strategic management : concepts

著者

• David, Fred R.

書誌事項

Strategic management : concepts

Fred R. David

Pearson/Prentice Hall, c2009

12th ed

注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

For undergraduate and graduate courses in strategy. David's Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.

目次

CHAPTER 1 The Nature of Strategic Management Cohesion Case: Walt Disney Company, Inc.- 2007 PART 2 & Strategy Formulation CHAPTER 2 The Business Vision and Mission CHAPTER 3 The External Assessment CHAPTER 4 The Internal Assessment CHAPTER 5 Strategies in Action CHAPTER 6 Strategy Analysis and Choice PART 3 & Strategy Implementation CHAPTER 7 Implementing Strategies: Management and Operations Issues CHAPTER 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues PART 4 & Strategy Evaluation CHAPTER 9 Strategy Review, Evaluation, and Control PART 5 & Strategic Management Case Analysis How to Prepare and Present a Case Analysis NAME INDEX SUBJECT INDEX

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA87562568
• ISBN:
  • 9780136015697
• LCCN: 2007051138
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xxviii, 336 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HD30.28
  • DC22 : 658.4/012
• 件名:
  • LCSH : Strategic planning