Business market management : understanding, creating and delivering value

Author(s)
Bibliographic Information

Business market management : understanding, creating and delivering value

James C. Anderson, James A. Narus, Das Narayandas

Pearson Education International, c2009

3rd ed., Pearson international ed

Available at 7 libraries
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Note

Includes bibliographical references and index

Details
  • NCID
    BA87998836
  • ISBN
    • 9780132089968
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Upper Saddle River, N.J.
  • Pages/Volumes
    xxv, 470 p.
  • Size
    24 cm
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