Successfully doing business/marketing in Eastern Europe
著者
書誌事項
Successfully doing business/marketing in Eastern Europe
(Routledge studies in international business and the world economy, 46)
Routledge, 2009
- : hbk
大学図書館所蔵 全12件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region.
These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.
目次
About the Editors. Contributors. Acknowledgments. Foreword. Preface. 1. Central Eastern Europe, Russia and the Ukraine: Economic and Socio Demographic -V.H. Manek Kirpalani. 2. Regional Economic and Marketing Structure-V.H. Manek Kirpalani. 3. Consumer Behavior -L. Garbarski. 4. Industrial Policy -A. Nowak and V.H. Manek Kirpalani. 5. Marketing Evolution in Transition Economies - R. Glowacki and G.Karasiewicz. 6. Education Evolution: The Case of Leon Kozminski Academy of Entrepreneurship and Management - L.Garbarski. 7. Product Cases from Eastern Europe-V.H. Manek Kirpalani and Leon Kozminski Academy of Entrepreneurship and Management. 8. The Stockmann Department Store Penetration of Russia - H. Seristo. 9. NK Cables Invades Eastern Europe-Peter Gabrielsson and Mika Gabrielsson. 10. Shadow Economy: The Hungarian Case-Istvan Molnar and Pal Belyo. Notes. Index
「Nielsen BookData」 より