Successfully doing business/marketing in Eastern Europe
Author(s)
Bibliographic Information
Successfully doing business/marketing in Eastern Europe
(Routledge studies in international business and the world economy, 46)
Routledge, 2009
- : hbk
Available at 12 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region.
These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.
Table of Contents
About the Editors. Contributors. Acknowledgments. Foreword. Preface. 1. Central Eastern Europe, Russia and the Ukraine: Economic and Socio Demographic -V.H. Manek Kirpalani. 2. Regional Economic and Marketing Structure-V.H. Manek Kirpalani. 3. Consumer Behavior -L. Garbarski. 4. Industrial Policy -A. Nowak and V.H. Manek Kirpalani. 5. Marketing Evolution in Transition Economies - R. Glowacki and G.Karasiewicz. 6. Education Evolution: The Case of Leon Kozminski Academy of Entrepreneurship and Management - L.Garbarski. 7. Product Cases from Eastern Europe-V.H. Manek Kirpalani and Leon Kozminski Academy of Entrepreneurship and Management. 8. The Stockmann Department Store Penetration of Russia - H. Seristo. 9. NK Cables Invades Eastern Europe-Peter Gabrielsson and Mika Gabrielsson. 10. Shadow Economy: The Hungarian Case-Istvan Molnar and Pal Belyo. Notes. Index
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