Broadening the horizons of copy research : new directions in creative development research, nonverbal research techniques, systematic approaches to copy evaluation : an advertising Research Foundation Key Issues Workshop, Grand Hyatt Hotel, New York, May 19-20, 1987

著者

• Advertising Research Foundation Copy Research Workshop
• Advertisisng Research Foundation Key Issues Workshop

書誌事項

Broadening the horizons of copy research : new directions in creative development research, nonverbal research techniques, systematic approaches to copy evaluation : an advertising Research Foundation Key Issues Workshop, Grand Hyatt Hotel, New York, May 19-20, 1987

（Transcript proceedings, . An ARF Key Issues Workshop）

The Advertising Research Foundation, c1987

タイトル別名

Fourth Annual Advertising Research Foundation Copy Research Workshop

Fourth Annual Copy Research Workshop

Broadening the horizons of copy research : transcript proceedings

詳細情報

• NII書誌ID(NCID): BA88438429
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: 251 p.
• 大きさ: 28 cm
• 件名:
  • LCSH : Advertising copy -- Congresses
  • LCSH : Advertising -- Research -- Congresses
• 親書誌ID:
  • BB03559003