Consumer behaviour in sport and events : marketing action

Author(s)

• Funk, Daniel C. (Daniel Carl)

Bibliographic Information

Consumer behaviour in sport and events : marketing action

Daniel C. Funk

（Sport marketing series）

Butterworth-Heinemann/Elsevier, 2008

Note

Includes bibliographical references and index

Details

• NCID: BA88687092
• ISBN:
  • 9780750686662
• Country Code: ne
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xvii, 247 p.
• Size: 23 cm
• Classification:
  • LCC : GV716
  • DC22 : 796.0698 22
• Subject Headings:
  • LCSH : Sports -- Marketing
  • LCSH : Sports spectators -- Attitudes
  • LCSH : Consumer behavior
  • LCSH : Sports promoters -- Handbooks, manuals, etc
• Parent Bibliography ID:
  • BA88687004