Relationship marketing : exploring relational strategies in marketing

Author(s)

• Egan, John

Bibliographic Information

Relationship marketing : exploring relational strategies in marketing

John Egan

Financial Times, Prentice Hall, 2008

3rd ed

Note

Includes bibliographical references and index

Details

• NCID: BA88923876
• ISBN:
  • 9780273713197
• LCCN: 2007052391
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow ; Tokyo
• Pages/Volumes: xxi, 311 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.55
  • DC22 : 658.8/12
• Subject Headings:
  • LCSH : Relationship marketing