The Penguin dictionary of marketing
著者
書誌事項
The Penguin dictionary of marketing
（Penguin reference books, . Reference/media/culture）
Penguin, 2009
- : pbk
- タイトル別名
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The Penguin dictionary of marketing : the ultimate guide for marketers everywhere
Dictionary of marketing
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内容説明・目次
内容説明
"The Penguin Dictionary of Marketing" is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.
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