Dictionary of marketing terms
Author(s)
Bibliographic Information
Dictionary of marketing terms
（Barron's business guides）
Barron's Educational Series, c2008
4th ed
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Description and Table of Contents
Description
This book contains more than 4,000 marketing-related terms and definitions that cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts.
by "Nielsen BookData"