Dictionary of marketing terms
著者
書誌事項
Dictionary of marketing terms
（Barron's business guides）
Barron's Educational Series, c2008
4th ed
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内容説明・目次
内容説明
This book contains more than 4,000 marketing-related terms and definitions that cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts.
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