Marketing

Author(s)

Bibliographic Information

Marketing

Roger A. Kerin, Steven W. Hartley, William Rudelius

McGraw-Hill/Irwin, c2009

9th ed

  • : bound ed

Available at  / 3 libraries

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Note

"Mcgraw-Hill Higher Education"--P. [4] of cover

Includes bibliographical references (p. 673-707) and indexes

Details

  • NCID
    BA90567027
  • ISBN
    • 9780073404721
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston
  • Pages/Volumes
    xlvii, 742 p.
  • Size
    29 cm
  • Classification
  • Subject Headings
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