Entrepreneurship for scientists and engineers
著者
書誌事項
Entrepreneurship for scientists and engineers
（Entrepreneurship series）
Prentice Hall, c2010
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
For science and engineering students at both the graduate and undergraduate level who are considering entrepreneurship as a career path.
Essential business lessons for turning today's scientists and engineers into entrepreneurs in new technology companies.
In today's global and interconnected world, students with a science or engineering background have ample opportunity to mesh their technical know-how with the free market. Yet, these same students lack the basic business skills to make competent business decisions. This book seeks to make students' first experience with entrepreneurship interesting and useful.
目次
Part 1: Technology Entrepreneurship for Scientists and Engineers
Chapter 1: Scientists and Engineers as Entrepreneurs
Chapter 2: Recognizing and Screening Technology Opportunities
Chapter 3: Designing and Developing a Technology Start-up
Chapter 4: Building an Effective Team
Part 2: Developing and Protecting Intellectual Property
Chapter 5: The Concept of Intellectual Property
Chapter 6: Patent and Trademark Strategy
Part 3: Technology Entrepreneurship Strategy
Chapter 7: High Technology Product Development Strategies
Chapter 8: Technology Transition and Entry Strategies
Chapter 9: Technology Adoption Patterns and Marketing Strategy
Part 4: Start-up Financial Strategy
Chapter 10: The Business Model
Chapter 11: Funding the Technology Start-up
Chapter 12: Funding Growth
Chapter 13: Technology Valuation
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