Business ethics : a managerial approach
著者
書誌事項
Business ethics : a managerial approach
Prentice Hall, c2010
- : pbk
大学図書館所蔵 全6件
注記
"Prentice Hall is an imprint of Pearson"--Back cover
Includes index
内容説明・目次
内容説明
For undergraduate business ethics courses.
The ethical training business students need to be successful in today's challenging business world.
Recent scandals have created a mistrust that has spread through the entire business sector, jeopardising public confidence in the stock market and economy. Now more than ever, it's important for students to understand the moral foundations, rules, and implications that are vital to the core of business. Business Ethics presents an in-depth introduction of business ethics that emphasises the role of ethics as a critical part to management success.
目次
- PART I: ETHICS AND BUSINESS Chapter 1 The Language of EthicsCases: Competitive Advantage Yahoo! And Customer PrivacyChapter 2 A Look At The Sources Of Ethical Problems In Business And How To Prevent Them Cases: Parable of the Sadhu Marge Norman and Miniscribe Corporation Chapter 3 Ethics, Stakeholders, Corporate Strategy, and Value CreationCases: Merck & Co., Inc. Chapter 4 Business Ethics in the Global Marketplace Appendix: List of Industry Benchmarks and International Agreements Cases: Davis Press and Meccan Madness Questionable Payments GE Healthcare in India: An (Ultra)Sound Strategy?PART II: ETHICS IN THE FUNCTIONAL AREAS OF BUSINESS Chapter 5 LeadershipCases: American Apparel (A) Jeri Caldwell at MOEX, Inc. (A & B)Chapter 6 Marketing/OperationsCases: Fingerhut's Price Strategy & Epilogue Wal-Mart in 2005 Chapter 7 Accounting/ FinanceCases: No-Tel (A & B) Ben & Jerry's Homemade, Inc. (A & B)Chapter 8 ManagementCases: Joe Willis: Feeling the Heat in Thailand (A, B & C) Diversity Vignettes
- Professor Emma Pover (A & B)
- Fred SmithPART III: SPECIAL TOPICS IN ETHICS Chapter 9 Environmental Sustainability and Its Challenges to Management Cases: ExxonMobil and the Chad-Cameroon Pipeline Walden Paddlers Chapter 10 Managing on the Ethical FrontierCases: Monsanto and the Development of Genetically Modified Seeds Danville Airlines Make Mine a Russian Shorthair
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