The fortune at the bottom of the pyramid : eradicating poverty through profits

Author(s)

• Prahalad, C. K.

Bibliographic Information

The fortune at the bottom of the pyramid : eradicating poverty through profits

C.K. Prahalad

Wharton School Pub., Pearson Education, c2010

Rev. and updated 5th anniversary ed

• : hbk

Note

"12 video cases shot on location in Peru, Mexico, Venezuela, India, and Brazil plus one all-new video case"--Accompanying CD-ROM disc label

System requirements for accompanying CD-ROM: Windows 2000, Windows XP, or Windows Vista with a PentiumR 4 processor at 1.3GHz or better, 256MB RAM memory, video card with 8MB dedicated memory, and 16× CD-ROM; or Mac OSX, with a G4, G5, or Intel processor, 256MB RAM memory, video card with 8MB dedicated memory, and 16× CD-ROM; Windows Media Player, version 8 or newer; Adobe Acrobat Reader, version 5 or newer

Includes bibliographical references and index

Details

• NCID: BA9177723X
• ISBN:
  • 9780137009275
• LCCN: 2009020192
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxii, 407 p.
• Size: 24 cm.
• Attached Material: 1 CD-ROM (12 cm.)
• Classification:
  • LCC : HD2932
  • DC22 : 338.8/881724
• Subject Headings:
  • LCSH : International business enterprises -- Social aspects -- Developing countries
  • LCSH : Non-governmental organizations -- Developing countries
  • LCSH : Poor -- Developing countries
  • LCSH : Economic assistance -- Developing countries
  • LCSH : Globalization -- Economic aspects -- Developing countries