Hospitality marketing management

Author(s)

• Reid, Robert D.
• Bojanic, David C.

Bibliographic Information

Hospitality marketing management

Robert D. Reid, David C. Bojanic

John Wiley & Sons, c2010

5th ed

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BB0004470X
• ISBN:
  • 9780470088586
• LCCN: 2008021436
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xv, 656 p.
• Size: 29 cm
• Classification:
  • LCC : TX911.3.M3
  • DC22 : 647.94068/8
• Subject Headings:
  • LCSH : Hospitality industry -- Marketing
  • LCSH : Food service -- Marketing
  • LCSH : Restaurants -- Marketing