Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods

著者

• Hayes, Bob E.

書誌事項

Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods

Bob E. Hayes

ASQ Quality Press, 2008

3rd ed

注記

Includes bibliographical references (p. 275-280) and index

詳細情報

• NII書誌ID(NCID): BB00232572
• ISBN:
  • 9780873897433
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Milwaukee, Wis.
• ページ数/冊数: xxiii, 287 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.335
  • DC22 : 658.8/12
• 件名:
  • LCSH : Consumer satisfaction -- Statistical methods
  • LCSH : Questionnaires