Handbook on tourism destinations branding

書誌事項

Handbook on tourism destinations branding

with an introduction by Simon Anholt

World Tourism Organization , European Travel Commission, 2009

  • : UNWTO

タイトル別名

Handbook on tourism destination branding

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注記

"Written by Mr. Tom Buncle, Yellow Railroad International Destination Consultancy, with valuable input from Ms. Mady Keup, CERAM Business School and Associate of Yellow Railroad"--p. [vii]

Bibliography: p. [163]-165

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