Handbook on tourism destinations branding

著者

• Anholt, Simon
• Buncle, Tom
• Keup, Mady
• World Tourism Organization
• International Union of Official Travel Organisations. European Travel Commission

書誌事項

Handbook on tourism destinations branding

with an introduction by Simon Anholt

World Tourism Organization , European Travel Commission, 2009

• : UNWTO

タイトル別名

Handbook on tourism destination branding

注記

"Written by Mr. Tom Buncle, Yellow Railroad International Destination Consultancy, with valuable input from Ms. Mady Keup, CERAM Business School and Associate of Yellow Railroad"--p. [vii]

Bibliography: p. [163]-165

詳細情報

• NII書誌ID(NCID): BB0024765X
• ISBN:
  • 9789284413119
• 出版国コード: sp
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Madrid,Brussels
• ページ数/冊数: xxx, 165 p.
• 大きさ: 30 cm
• 分類:
  • DC22 : 338.4791
• 件名:
  • LCSH : Place marketing -- Handbooks, manuals, etc
  • LCSH : Branding (Marketing) -- Handbooks, manuals, etc
  • LCSH : Tourism -- Handbooks, manuals, etc