Comparison advertising : an historical retrospective

Author(s)

• Ulanoff, Stanley M.
• Marketing Science Institute

Bibliographic Information

Comparison advertising : an historical retrospective

by Stanley M. Ulanoff

（Working paper）（Preliminary research report）

Marketing Science Institute, 1975

Note

Bibliography: p. 47

Details

• NCID: BB00476952
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 48 p.
• Size: 28 cm
• Classification:
  • LCC : HF5827
• Subject Headings:
  • LCSH : Comparative advertising
  • CSHF : Publicité comparative -- États-Unis -- Histoire
• Parent Bibliography ID:
  • BA1711542X
  • BA63622177