Measuring the "qualitative value" of medical journals as advertising vehicles

Bibliographic Information

Measuring the "qualitative value" of medical journals as advertising vehicles

by Alvin J. Silk and Michael L. Ray

(Working paper)(Preliminary research report)

Marketing Science Institute, 1973

Available at  / 3 libraries

Search this Book/Journal

Note

"P-80"

Bibliography: p. 37-41

Related Books: 1-2 of 2

Details

Page Top