Will the real consumer-activist please stand up : an examination of consumers' opinions about marketing practices

Author(s)

• Hustad, Thomas P.
• Pessemier, Edgar A.
• Marketing Science Institute

Bibliographic Information

Will the real consumer-activist please stand up : an examination of consumers' opinions about marketing practices

by Thomas P. Hustad and Edgar A. Pessemier

（Working paper）（Preliminary research report）

Marketing Science Institute, 1972

Note

"P-57-E"

Bibliography: p. 62

Details

• NCID: BB00478255
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 62 p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Industries -- Social aspects -- Public opinion -- Case studies
  • LCSH : Marketing -- Public opinion -- Case studies
  • LCSH : Public opinion -- United States
• Parent Bibliography ID:
  • BA1711542X
  • BA63622177