A multivariate regression analysis of the responses of competing brands to advertising

著者

• Bass, Frank Myron
• Beckwith, Neil E.
• Marketing Science Institute

書誌事項

A multivariate regression analysis of the responses of competing brands to advertising

by Frank M. Bass and Neil E. Beckwith

（Working paper）（Preliminary research report）

Marketing Science Institute, 1971

注記

"P-43-C"

Bibliography: p. 41-45

• NII書誌ID(NCID): BB00478550
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 46 p.
• 大きさ: 28 cm
• 件名:
  • LCSH : Advertising -- Research
  • LCSH : Advertising -- Mathematical models
• 親書誌ID:
  • BA1711542X
  • BA63622177