Store-to-store and department-to-department image comparisons

Author(s)

• May, Eleanor G.
• Marketing Science Institute

Bibliographic Information

Store-to-store and department-to-department image comparisons

by Eleanor G. May

（Working paper）（Preliminary research report）

Marketing Science Institute, 1972

Note

"P-65"

Details

• NCID: BB00478630
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 20 p.
• Size: 28 cm
• Classification:
  • LCC : HF5463
• Subject Headings:
  • LCSH : Department stores
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA1711542X
  • BA63622177