A decision sequence analysis of developments in marketing communication

Author(s)

• Ray, Michael L.
• Marketing Science Institute

Bibliographic Information

A decision sequence analysis of developments in marketing communication

by Michael L. Ray

（Working paper）（Preliminary research report）

Marketing Science Institute, 1974

Note

Includes bibliographical references

Details

• NCID: BB00479065
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 32 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Communication
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA1711542X
  • BA63622177