Advertising's standards and content : executives' perspective

Author(s)

• Greyser, Stephen A.
• Reece, Bonnie B.
• Marketing Science Institute

Bibliographic Information

Advertising's standards and content : executives' perspective

by Stephen A. Greyser and Bonnie B. Reece

（Working paper）（Preliminary research report）

Marketing Science Institute, 1972

Note

"X-71-7"

Includes bibliographical references

Details

• NCID: BB00479768
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 25 p.
• Size: 28 cm
• Classification:
  • LCC : HF5823
• Subject Headings:
  • LCSH : Advertising -- United States
• Parent Bibliography ID:
  • BA1711542X
  • BA63622177