Strategic sport marketing

Author(s)

• Shilbury, David

Bibliographic Information

Strategic sport marketing

David Shilbury ... [et al.]

（Sport management series / series editor: David Shilbury）

Allen & Unwin, 2009

3rd ed

• : pbk

Note

Previous ed., copyrighted in 1998 and 2003

Includes bibliographical references (p. 342-356) and index

Details

• NCID: BB00655565
• ISBN:
  • 9781741756265
• Country Code: at
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Crows Nest
• Pages/Volumes: xvi, 367 p.
• Size: 23 cm
• Classification:
  • DC22 : 796.0698
• Subject Headings:
  • LCSH : Sports -- Marketing
  • LCSH : Sports sponsorship
  • LCSH : Sports -- Economic aspects
• Parent Bibliography ID:
  • BA65190481