AMA Winter Educators' Coference 2009 : Marketing Theory and Applications, Tampa, Florida, USA, 20-23 February 2009
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Bibliographic Information
AMA Winter Educators' Coference 2009 : Marketing Theory and Applications, Tampa, Florida, USA, 20-23 February 2009
（AMA educators proceedings, v. 20）
American Marketing Association, c2009
- Other Title
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2009 AMA Winter Educators' Conference : Marketing Theory and Applications
2009 AMA winter educators' conference
Marketing theory and applications
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Includes bibliographical references and index