The American television industry
著者
書誌事項
The American television industry
（International screen industries / Michael Curtin and Paul McDonald, series editors）
Palgrave Macmillan , BFI, 2009
- : hbk
- : pbk
大学図書館所蔵 件 / 全7件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Bibliography: p. [185]-192
Includes index
内容説明・目次
内容説明
The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.
目次
Introduction.- 1 Key Players.- 2 Audiences and Advertising.- 3 Television Programming.- 4 Making TV on the Broadcast Networks.- 5 Branded Cable Networks.- 6 The New Economies of TV Information.- Conclusion.- Bibliography.- Index.
「Nielsen BookData」 より